Resources
Content Hub
Read our blog articles, watch our webinars, and listen to The Speed of Culture Podcast for a steady diet of original insights to keep your brand healthy and thriving. If you have specific questions or topics you want to research, our archive of material holds the answers.
Podcasts
Audio First: How tonies is Winning the Battle for Kids' Attention
In this episode of The Speed of Culture podcast, Ginny McCormick, Chief Experience Officer at tonies, joins Matt Britton to explore the delicate balance of technology in the modern household and how tonies is pioneering a new category of screen-free entertainment.
AI
Speed of Culture
,
Jun 11, 2026
Jun 11, 2026
min read
Blogs
The Context Gap
Suzy's knowledge base lets teams load their institutional context, like audience frameworks, competitive positioning, research archives, directly into the platform so every output reflects how your team works, without rebuilding from scratch each time.
AI
Product
Technology
,
Jun 11, 2026
Jun 11, 2026
min read
Blogs
The 3-1 Count
Ed Petrone uses a baseball analogy to argue that modern businesses need a "decision engine" like Suzy that consolidates fragmented data, AI, and real consumer feedback into role-specific insights — giving teams the conviction to act decisively rather than hesitate under pressure.
AI
Consumer Insights
,
Jun 10, 2026
Jun 10, 2026
min read
Blogs
New-Stalgia
Suzy's Senior Director of Research argues that brands relaunching legacy IP in 2026 must use continuous, AI-powered consumer insights to navigate the "Two-Audience Problem" — simultaneously serving nostalgia-driven Millennial parents and discovery-oriented Gen Alpha children whose emotional relationships with the same properties are fundamentally different and constantly shifting.
AI
Market Research
Marketing
,
Jun 3, 2026
Jun 5, 2026
min read
Podcasts
From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture
In this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world's largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape.
Marketing
Speed of Culture
Food & Beverage
,
Jun 2, 2026
Jun 2, 2026
min read
Podcasts
Bank Shot: How Ally Is redefining finance for the digital generation
In this episode of The Speed of Culture podcast, Matt Britton sits down with Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, live from the POSSIBLE conference in Miami. Andrea discusses how Ally established itself as the original digital disruptor during the great financial crisis and continues to lead by prioritizing cultural relevance and consumer trust.
AI
Finance
Speed of Culture
Technology
,
May 26, 2026
Jun 2, 2026
min read
Blogs
Blue Dot Fever
Blue Dot Fever is collapsing arena tours as fans flock to intimate venues. Learn how brands can win in 2026's Proximity Economy before competitors do.
Market Research
AI
Media & Entertainment
,
May 22, 2026
May 21, 2026
min read
Podcasts
How ŌURA Is Using Ambient Tech to Drive Long-Term Health
ŌURA CMO Doug Sweeny joins The Speed of Culture podcast to discuss ambient tech, AI health advisors, and how quiet design is reshaping the wearables market.
Speed of Culture
AI
Technology
,
May 19, 2026
May 19, 2026
min read
Blogs
Fiction to Fact
Cord-cutting and outcome-based deals are reshaping the 2026 Upfronts. Suzy's new platform gives buyers and sellers the real-time evidence to compete.
Market Research
AI
Media & Entertainment
,
May 14, 2026
May 14, 2026
min read
Podcasts
How Adobe is unlocking Customer Experience Orchestration in the age of agentic AI
Adobe Enterprise CMO Rachel Thornton joins Matt Britton at CES 2026 to talk personalization, agentic AI in marketing, and building brand integrity."
Speed of Culture
AI
Technology
,
May 12, 2026
May 13, 2026
min read
Blogs
Insights Aren't Enough
Top insights leaders from Coca-Cola, Mastercard, AB InBev & Reckitt on AI, human judgment, and why systems beat projects. Key takeaways from InsightsOn 2026.
Consumer Insights
Market Research
Technology
AI
,
May 11, 2026
May 12, 2026
min read
Blogs
The invisible wallet
How the "Invisible Wallet" is rewriting retail in 2026: generational divides, Agentic Commerce, and what brands must do to stay visible to consumers.
Retail
AI
Market Research
,
May 6, 2026
May 7, 2026
min read
Podcasts
How Samsung Is Rewriting the Rules of Consumer Tech Marketing in the Age of AI
Samsung CMO Allison Stransky on AI ecosystems, data-driven marketing, and the creator economy reshaping brand storytelling — live from CES 2026.
Speed of Culture
AI
Technology
,
May 5, 2026
May 13, 2026
min read
Blogs
Speed of Culture at POSSIBLE
Top brand and marketing leaders share insights on AR, sports partnerships, category creation, and data strategy from the POSSIBLE conference. Key takeaways from CMOs at Kraft Heinz, Ally Financial, Crocs, Supergoop!, and more.
Speed of Culture
Technology
,
Apr 30, 2026
Apr 30, 2026
min read
Podcasts
Master Class: How Mastercard is building for a world where AI makes the decisions
Mastercard's Rustom Dastoor joins The Speed of Culture at CES 2026 to reveal why brands must stop using AI to reinforce the past and start building for a future where AI agents, not humans, are the consumer.
Speed of Culture
AI
Technology
,
Apr 28, 2026
Apr 28, 2026
min read
Blogs
Your always-on analyst: From research to decisions, instantly
Learn how a one-person insights team uses Suzy's connected intelligence to support four brands, cut research time, and turn data into faster, smarter decisions.
AI
Consumer Insights
Market Research
,
Apr 23, 2026
Apr 23, 2026
min read
Podcasts
Mission POSSIBLE: How to Build the Marketing World's Most Essential Gathering
In this episode of The Speed of Culture podcast, Matt Britton and Christian Muche, Global President and Co-Founder of POSSIBLE, discuss how an industry-defining event is built from scratch. Christian shares how POSSIBLE came out of a gap he saw in the market during COVID, why Miami Beach became the right home for it, and how the conference has grown into something closer to a year-round platform than an annual gathering. They also touch upon what makes sponsorship activations work, how POSSIBLE Connect is reshaping the buyer-seller relationship, and why Christian believes trust is the most valuable currency in business today.
Speed of Culture
AI
Technology
,
Apr 22, 2026
Apr 22, 2026
min read
Blogs
Feed frenzy: Stop letting social media run your creative department
Learn how creative directors can cut through social media noise, avoid the "Like Trap," and use verified consumer intelligence to turn engagement data into boardroom-ready creative strategy.
AI
Market Research
Advertising
Marketing
,
Apr 22, 2026
Apr 22, 2026
min read
Reports
The Decision Tax: Three bottlenecks stalling every critical decision
Most teams don't have a data problem — they have a connection problem. See how the right insights, connected at the right time, change every decision.
Consumer Insights
AI
Technology
Product
,
Apr 15, 2026
Apr 27, 2026
min read
Blogs
The Reddit Vetting: Why your glossy campaign fails the "honesty test"
Discover why polished ad campaigns fail the Reddit vetting test in 2026. Learn how brands can turn community skepticism into a competitive advantage — and lower CAC by being radically honest
Marketing
,
Apr 15, 2026
Apr 22, 2026
min read
Podcasts
Miami Heat: How David Grutman turned hospitality into a cultural empire
In this episode of The Speed of Culture podcast, Matt Britton sits down with David Grutman, one of the most influential entrepreneurs in modern hospitality. Known for transforming Miami into a global nightlife and dining destination, Grutman shares how social media, authentic relationships, and relentless attention to experience helped him build a hospitality empire. The conversation also explores his investments in emerging consumer brands, his growing entertainment ventures, and why “taking it personal” remains the core philosophy behind everything he builds.
Speed of Culture
AI
Technology
,
Apr 14, 2026
Apr 22, 2026
min read
Product
Missed connections: how teams can find the answers hiding in their data
Most teams aren't data-poor — they're connection-poor. Learn how marketing, sales, and product leaders turn fragmented insights into faster, confident decisions.
Market Research
AI
,
Apr 9, 2026
Apr 22, 2026
min read
Blogs
The Michelob moment: The best data can't be captured on a phone
As consumers crave presence over screens, discover why the best consumer insights come from high-signal human conversations — not digital data
Market Research
,
Apr 8, 2026
Apr 22, 2026
min read
Podcasts
Data Dominion: How Zeta cracked the AI code for the next gen of martech
In this episode of The Speed of Culture podcast, Matt Britton sits down with David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. David shares how Zeta built a data and AI platform that now serves 51% of the Fortune 100, why the company sees itself as the disruptor rather than the disrupted in a rapidly shifting martech landscape, and what it took to rearchitect the business around artificial intelligence starting in 2017. The conversation covers the launch of Athena, Zeta's voice-enabled AI copilot built in partnership with OpenAI, the internal transformation required to make AI native to the way teams work, and what the rise of generative search means for how brands reach consumers. David also reflects on his career, his advice for the next generation of marketers, and the mantra he has carried through every crisis.
Speed of Culture
AI
Technology
,
Apr 7, 2026
Apr 22, 2026
min read
Blogs
Suzy is now a Decision Engine. Here's what that means for you.
The platform you've known and relied on for consumer research just became something much bigger.
Market Research
Retail
Product
,
Apr 3, 2026
Apr 22, 2026
min read
News
Her Name Is Suzy. She’s Your Decision Engine.
Suzy is relaunching as a "decision engine" — an enterprise platform designed to help marketing organizations turn fragmented data and research into clear, actionable decisions.
Product
AI
,
Apr 2, 2026
Apr 4, 2026
min read
Blogs
The Decision Engine Manifesto
The same dream, rebuilt for the world today.
Product
AI
,
Apr 2, 2026
Apr 22, 2026
min read
Blogs
Agentic commerce: Preparing your brand for the AI buyer
AI agents are replacing human buyers. Learn how to optimize your brand for invisible commerce before the engine decides — without you.
AI
Consumer Insights
Market Research
Marketing
,
Apr 1, 2026
Apr 1, 2026
min read
Podcasts
Top shelf: How Patrón stays premium with craft and conviction in a digital world
In this episode of The Speed of Culture podcast, Matt Britton sits down with Roberto Ramirez Laverde, Global Senior Vice President of Patrón Tequila at Bacardi. Roberto shares how Patrón built and protected its position in the super premium tequila category by staying true to quality, transparency, and craft. They discuss the Pursuit of Greatness campaign, the creative partnership with filmmaker Guillermo del Toro, and how Gen Z is reshaping consumption habits across the spirits industry. The conversation also covers how Patrón approaches music and culture partnerships, why the on-premise channel still defines brand equity, and how human connection remains the anchor in an AI-driven world.
Speed of Culture
AI
Technology
,
Mar 31, 2026
Apr 4, 2026
min read
Blogs
You Can Build It Yourself. You Probably Shouldn’t.
Why the smartest brands are buying the connective layer instead of duct-taping one together.
AI
Market Research
,
Mar 27, 2026
Mar 27, 2026
min read
Blogs
The context era: why having data and insights isn't enough
Most companies have more research data than ever — yet still struggle to act on it. Learn why context, not more data, is the missing link between insights and outcomes.
Marketing
Market Research
AI
Technology
,
Mar 26, 2026
Mar 30, 2026
min read
Blogs
The SaaSpocalypse: The era of "software as a result" is here
Discover how Applied AI is replacing dashboard-heavy SaaS with intent-based workflows — and what enterprise brands must do to own outcomes in 2026.
Technology
AI
Market Research
,
Mar 25, 2026
Mar 25, 2026
min read
Blogs
Dueling decks: Why fragmented intelligence is marketing’s costliest problem
AI
Market Research
,
Mar 19, 2026
Mar 30, 2026
min read
Blogs
Brand tracking: What your Q1 KPIs aren't telling you
Your Q1 tracker shows the shift — but can it explain why? Learn how to add a "why layer" to your brand tracking so stakeholders get answers, not just data.
Market Research
Marketing
AI
,
Mar 18, 2026
Mar 27, 2026
min read
Blogs
Data Silos and Retail Storytelling: Key Takeaways from Expo West 2026
Market Research
CPG
,
Mar 18, 2026
Mar 18, 2026
min read
Podcasts
Compound Growth: How U.S. Bank uses AI to drive revenue and results
In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, Chief Marketing Officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing AI across synthetic audiences, personalization, CRM intelligence, and product bundling to drive measurable growth. The conversation explores balancing innovation with risk, building cross-functional buy-in, the cultural power of sports, and why understanding the P&L is the ultimate unlock for modern marketing leaders.
Speed of Culture
AI
Technology
,
Mar 17, 2026
Mar 18, 2026
min read
Blogs
Human edge: What Crayola, Samsung, and Generous Brands actually think about AI
Insights leaders from three iconic brands got real about what's working, what's risky, and why the best decisions will always require a human in the loop.
AI
Market Research
,
Mar 12, 2026
Mar 12, 2026
min read
Product
The hidden cost of disconnected intelligence
Fragmented data is costing enterprise marketers $40M+ annually. Learn how to close the signal, synthesis, and activation gaps — and make faster decisions.
AI
Market Research
,
Mar 12, 2026
Mar 12, 2026
min read
Blogs
AI reliability: Brand trust is your competitive edge
Learn how brands can turn AI security into a competitive trust advantage by building reliability, governance, and consumer confidence at scale.
AI
Technology
,
Mar 11, 2026
Apr 9, 2026
min read
Podcasts
Money Moves: How Credit Karma uses AI to power smarter financial decisions
In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, Head of Marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized financial assistant powered by AI and 80,000+ data points. The conversation explores democratized creativity in the AI era, financial literacy in the age of “FinTok,” Gen Z acquisition strategy, and how trust, personalization, and human intelligence will define the next phase of financial services.
Speed of Culture
AI
Technology
,
Mar 10, 2026
Mar 10, 2026
min read
Blogs
Wrong address: Avoiding the risks of a one-size-fits-all AI strategy
AI
Market Research
Consumer Insights
,
Mar 4, 2026
Mar 4, 2026
min read
Podcasts
Retail Reloaded: How Sam’s Club is redefining membership experience in the AI era
In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Diana Marshall, EVP and Chief Experience Officer at Sam’s Club. Diana shares how Sam’s Club is building a human-led, tech-powered membership model, why experience is now the primary differentiator in retail, and how closed-loop data and AI-driven personalization are reshaping acquisition, loyalty, and retail media. The conversation explores the shift from frictionless to effortless retail, the power of associate experience, and what the future of buying looks like in an AI-enabled world.
Speed of Culture
AI
Technology
,
Mar 3, 2026
Mar 3, 2026
min read
Blogs
Credibility crisis: Respondent quality in the AI era
AI passed attention checks 99.8% of the time. See how Suzy blends AI detection, conversational research, and human oversight to protect data integrity.
AI
Market Research
,
Feb 25, 2026
Feb 27, 2026
min read
Podcasts
Intelligent Beauty: How Ulta Beauty uses AI personalization to power loyalty and relevance at scale
In this episode of The Speed of Culture podcast, Matt Britton sits down with Kelly Mahoney, Chief Marketing Officer at Ulta Beauty, live from CES 2026 in Las Vegas. In this interview, Kelly unpacks how Ulta Beauty’s loyalty program and personalization engine drive nearly all sales. They also discuss why motivation-based marketing segmentation has replaced traditional demographics, and how AI-powered personalization in beauty and wellness retail shapes everything from recommendations to creative execution. The conversation further explores Ulta Beauty’s omnichannel customer journey, its evolving beauty and wellness retail strategy, and how Adobe CDP and Adobe Firefly creative automation support marketing at scale.
Speed of Culture
AI
Technology
,
Feb 24, 2026
Feb 27, 2026
min read
Blogs
Empathy isn’t fluffy: It’s a research skill
How empathy strengthens research rigor and reduces bias, plus how AI-moderated interviews with Speaks capture the why behind the what at scale.
AI
Consumer Insights
Market Research
,
Feb 18, 2026
Feb 18, 2026
min read
Podcasts
Hard Reset: How Lenovo is redefining AI PCs, edge computing, and trust
In this episode of The Speed of Culture, Matt Britton sits down with Milo Speranzo, Chief Marketing Officer for Lenovo North America, live from CES 2026 in Las Vegas. Milo breaks down what it took to deliver Lenovo’s sold-out Sphere showcase, the product story behind AI PCs, servers, wearables, and Motorola, and why edge computing AI privacy now shapes a new hardware refresh cycle. The conversation also explores the Lenovo FIFA World Cup partnership, FootballAI analytics, and Milo’s leadership mantra for 2026: learn, iterate, and be a goldfish.
Speed of Culture
AI
Technology
,
Feb 17, 2026
Feb 23, 2026
min read
Product
Deliverable strategy: How the right format drives impact
Discover how choosing the right research deliverable—from toplines to Stories—turns insights into action and drives real business impact.
AI
Consumer Insights
Market Research
,
Feb 12, 2026
Feb 18, 2026
min read
Blogs
Longevity scores: The Big Game’s ads change the wellness playbook
How The Big Game’s ads revealed longevity as emotional currency—and what the shift from transformation to reassurance means for brands.
Consumer Insights
Advertising
Market Research
,
Feb 11, 2026
Feb 18, 2026
min read
Podcasts
Why Volkswagen Still Believes Driving Defines Freedom in an AI-Powered Mobility Era
In this episode of The Speed of Culture podcast, Matt Britton speaks with Rachael Zaluzec, Chief Marketing Officer and Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. Rachael explains how the Volkswagen ‘Drivers Wanted’ campaign returns as a cultural statement about independence and identity. The conversation explores 2026 Automotive marketing trends, the role of AI in automotive customer experience, and how Volkswagen is blending heritage with modern technology while preparing for the future of autonomous driving Volkswagen strategy.
Marketing
AI
Technology
,
Feb 10, 2026
Feb 18, 2026
min read
Blogs
Listening lessons: How motherhood taught me to really hear consumers
Amy Bollman of Suzy shares how becoming a mom reshaped how she listens to consumers—and why real-time, honest insight builds stronger brands.
Consumer Insights
Market Research
,
Feb 4, 2026
Feb 18, 2026
min read
Podcasts
Brand building: How Lowe's is transforming into a culture-driven, AI-powered lifestyle brand
In this episode of The Speed of Culture podcast, Matt Britton sits down with Jennifer Wilson, Senior Vice President and Chief Marketing Officer at Lowe’s, to examine how one of America’s largest retailers is executing a modern marketing strategy rooted in culture, experience, and long-term relevance. Jennifer breaks down Lowe’s brand transformation, from expanding beyond traditional home improvement into lifestyle and community, to using AI in home improvement retail, scaling creator partnerships, and building a powerful retail media network. The conversation offers a clear look at how brands evolve without losing trust, and what it takes to stay relevant as consumer behavior, technology, and culture continue to shift.
Marketing
AI
Technology
,
Feb 3, 2026
Feb 18, 2026
min read
Product
Build smarter decks, faster: Streamline and upgrade your insights workflow
Build smarter research decks faster. Learn how to streamline insight storytelling, prioritize what matters, and turn data into action with Suzy Stories.
Consumer Insights
AI
Market Research
Product
,
Jan 29, 2026
Feb 18, 2026
min read
Blogs
Better big bets: Why context is the missing link
Data isn’t the problem—lost context is. Discover how insight continuity helps teams move faster, align better, and make confident big bets.
Market Research
AI
Consumer Insights
,
Jan 28, 2026
Feb 18, 2026
min read
Podcasts
Power Circuit: How CES Fuses Tech, Culture, and Business into a Global Moment
In this episode of The Speed of Culture, Matt Britton sits down with Melissa Harrison, Vice President of Marketing and Communications at the Consumer Technology Association (CTA), live from CES 2026 in Las Vegas. Melissa breaks down how CES grew from a gadget showcase into a cross-industry business hub where enterprise innovation, media, creators, and global partnerships collide. They explore what it takes to build a 13-venue event at this scale, how CTA markets a two-sided marketplace of attendees and exhibitors, the rise of the creator economy at CES, and why AI at CES 2026 marks a turning point from theory to real-world application.
Marketing
AI
Technology
,
Jan 27, 2026
Feb 18, 2026
min read
Reports
The insight delivery playbook
Learn how to deliver research insights by stakeholder persona. Discover the Insight Delivery Playbook and how Suzy Stories boost adoption and impact.
AI
Consumer Insights
Market Research
,
Jan 26, 2026
Feb 18, 2026
min read
Product
Overlooked insights: How to make them land with stakeholders
Learn why strong insights fail to drive action – and how turning research into clear, audience-ready Stories helps insights land and drive impact.
Product
AI
Market Research
Misc
,
Jan 22, 2026
Feb 18, 2026
min read
Blogs
After Quitter’s Day: What motivation drop-offs mean for consumers and business initiatives
After Quitter’s Day, motivation fades and behavior gets real. Learn what recalibration reveals about consumers—and how brands can turn insight into action.
CPG
Retail
Market Research
Media & Entertainment
Technology
,
Jan 21, 2026
Feb 18, 2026
min read
Podcasts
How LEGO SmartPlay Expands Play Without Losing What Made LEGO Matter
In this episode of The Speed of Culture, Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group, live from CES 2026 in Las Vegas. Tom introduces LEGO SmartPlay at CES 2026, a new platform powered by LEGO SMART Brick technology that allows LEGO creations to respond to how they are played with, all through interactive LEGO play without screens. The conversation explores LEGO System in Play innovation, long-cycle R&D product development, and how creativity and AI leadership shape the future of play.
Retail
Consumer Insights
Marketing
Media & Entertainment
,
Jan 20, 2026
Jan 20, 2026
min read
Product
Doing more with less: How researchers can tell an impactful story without burning out
Learn how research teams can do more with less by speeding up storytelling, reducing delivery friction, and turning insights into action without burnout.
AI
Product
Advertising
Consumer Insights
Market Research
,
Jan 15, 2026
Jan 20, 2026
min read
Blogs
Emotional decision-making: How qual research reveals the power of System 1 thinking
How qualitative research reveals System 1 thinking, captures deeper emotion, and turns human insight into stories that influence decisions.
Food & Beverage
CPG
Media & Entertainment
Retail
Technology
,
Jan 14, 2026
Feb 18, 2026
min read
Podcasts
Digital glow-up: How Unilever blends AI, creators, and culture to build desire at scale
Selina Sykes delves into how the Unilever marketing transformation is unfolding through systems like Brand DNAI, digital twins in marketing, and an AI content supply chain that supports creative excellence at global scale. She also explores how creator partnerships are changing, why community insight matters just as much as technology, and how agentic shopping and AI agents will redefine the AI agents consumer journey.
AI
Marketing
,
Jan 13, 2026
Jan 13, 2026
min read
.png)
Blogs
Research for the non-researcher: How anyone can get to the ‘so what’ faster
Research doesn’t need to be intimidating. Learn how non-researchers can turn data into powerful Stories, uncover the “so what,” and drive action faster.
AI
Market Research
,
Jan 8, 2026
Jan 20, 2026
min read
.png)
Blogs
From earbuds to awards shows: What the rise of podcasts means for brands
From niche listening to cultural force, podcasts are reshaping media. Explore what their rise means for brands and how podcast ads really work.
Marketing
Market Research
Consumer Insights
Media & Entertainment
,
Jan 7, 2026
Jan 6, 2026
min read
Podcasts
How American Express Is Redefining Premium: Access, Trust, and Brand Building at Cultural Scale
In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of Global Advertising at American Express, to explore how Amex is redefining premium for a new generation. Jessica breaks down the shift from exclusivity to experiential access, how the brand consistently delivers emotional and rational value, and what it takes to build modern connection across culture, sports, entertainment, and travel. She also dives into AI and the future of commerce, the power of personalization and connected experiences, and the evolving role of creators and live sport in customer engagement and brand storytelling at scale.
Finance
,
Jan 6, 2026
Jan 6, 2026
min read
News
Best Places to Work 2026: Suzy makes Built In's annual list in three categories
Suzy wins three Built In 2026 Best Places to Work awards, reflecting our commitment to a culture where people grow, thrive, and do meaningful work.
Product
,
Jan 6, 2026
Feb 18, 2026
min read
Reports
The resolution reset: 2026 New Year’s goals reveal shifting consumer habits
New Year’s resolutions in 2026 focus on whole-self goals, flexible tracking, and empowered avoidance. See how consumers are redefining progress.
Market Research
,
Jan 5, 2026
Jan 5, 2026
min read
Blogs
Research demands flexibility: how modern teams stay agile
Modern research teams need flexibility to move faster. Learn why rigid tools slow insights and how platforms enable speed, agility, and smarter decisions.
Market Research
,
Dec 23, 2025
Feb 18, 2026
min read
Podcasts
How Big Brands Stay Culturally Relevant: Inside Mondelēz’s Approach to Building Brands That Move With Culture
On The Speed of Culture podcast, Koen Burghouts shares how Mondelēz marketing strategy and Oreo brand strategy turn cultural participation into long-term brand equity. A conversation on relevance, leadership, and how big brands stay close to culture.
AI
Food & Beverage
Advertising
CPG
Market Research
,
Dec 23, 2025
Feb 18, 2026
min read
.png)
Webinars
The top consumer AI trends of 2026 – and how brands can stay ahead
AI is reshaping consumer behavior in real time. Suzy CEO Matt Britton breaks down the top 2026 AI trends and what they mean for brands.
AI
,
Dec 18, 2025
Feb 18, 2026
min read
Blogs
Quant, qual, and Suzy Speaks: Why great foundational research requires all three
When to use quant, qual, and real-time consumer conversations — and why combining all three is essential for strong foundational research.
Product
,
Dec 18, 2025
Feb 18, 2026
min read
.png)
Blogs
From Messi to Yamal: What a lifetime of fandom taught me about modern brand loyalty
What Barça fandom teaches brands: why identity now drives loyalty, how it forms inside households, and what the Messi-to-Yamal era reveals about modern consumers.
Retail
AI
Media & Entertainment
Technology
Food & Beverage
,
Dec 17, 2025
Feb 18, 2026
min read
Podcasts
Generation Algo: How AI is rewriting the rules of work, power and identity
In this episode of The Speed of Culture podcast, Matt Britton sits down with Dr. Eliza Filby, historian of generational change, bestselling author of Inheritocracy and Founder of The Generational Blueprint, to examine how work, identity, and power are being rewritten across generations. Eliza breaks down the forces reshaping the future of work, from multi-generational workforce dynamics and economic interdependence inside families to AI workforce disruption and the rise of the inheritance economy. She explores how Gen Z and Gen Alpha are shifting expectations around ambition, personal identity, and work, and why human skills in an AI world are becoming the real currency of progress.
AI
,
Dec 16, 2025
Feb 18, 2026
min read
.png)
Blogs
The AI difference: How Suzy engineered a more nuanced, impactful research analysis
Suzy’s AI-powered analysis goes beyond summaries to uncover true consumer insight with nuanced reasoning, context, and researcher-grade precision.
Product
,
Dec 11, 2025
Dec 10, 2025
min read
Blogs
Why your New Year’s resolutions will fail (and what market research knows about it)
Why New Year’s resolutions fail by January 10th – and what that reveals about real consumer behavior. Elvisa Durmic breaks down the psychology behind it.
Retail
Food & Beverage
CPG
Finance
Market Research
,
Dec 10, 2025
Feb 18, 2026
min read
Podcasts
Real Estate: Corcoran’s CMO on finding emotional resonance with modern buyers
In this episode of The Speed of Culture, Matt Britton sits down with Christina Panos, Chief Marketing Officer at The Corcoran Group, to discuss how emotion, trust, and creativity drive modern real estate brand strategy. Christina shares how Corcoran’s marketing uses emotional storytelling, community insight, and agent partnership to reach Millennial and Gen Z home buyers who want clarity and connection. She also discusses real estate and AI, social platforms, and the next era of real estate marketing trends across a shifting housing landscape.
AI
Marketing
,
Dec 9, 2025
Feb 18, 2026
min read
Reports
2025 Black Friday/Cyber Monday Tracker: AI-powered analysis + Suzy Speaks delivered the goods
How AI-powered analysis and Suzy Speaks transformed our 2025 BFCM Tracker with deeper insights into shopper motivations, behaviors, and confidence.
AI
Consumer Insights
Market Research
CPG
Retail
,
Dec 8, 2025
Feb 18, 2026
min read
Podcasts
Human engine: Inside the people, tech, and operations driving Amazon’s workforce culture
In this episode of The Speed of Culture podcast, Matt Britton sits with Ofori Agboka, Vice President of Amazon People Experience and Technology, for a grounded look at what it takes to run and scale the Amazon workforce responsible for the most complex retail operation on the planet. From Amazon Cyber Monday operations and robotics-enabled fulfillment to AI in warehouse operations and large-scale training, Ofori breaks down how Amazon prepares people for the Future of work while keeping safety, clarity, and dignity at the center of the experience.
AI
Technology
,
Dec 4, 2025
Feb 18, 2026
min read
Podcasts
Smart cart: Inside Amazon’s AI-powered reinvention of shopping, from Rufus to conversational commerce
Live from the Amazon Warehouse in Robbinsville, in this episode of The Speed of Culture podcast, Matt Britton speaks with Amanda Doerr, Vice President of Core Shopping at Amazon, for a deep and practical look at how Amazon AI shopping is reshaping the entire buying journey. From the launch of Rufus AI shopping assistant and breakthroughs in AI review summarization to the rise of conversational commerce, voice commerce, and mobile-first e-commerce, Amanda shares how Amazon is solving customer friction and building the foundation for the future of e-commerce 2026.
AI
User Experience
Technology
,
Dec 4, 2025
Dec 19, 2025
min read
Blogs
The World Cup effect: How global fandom is rewriting the rules of brand engagement
The 2026 World Cup will unite 5 billion fans across 16 cities. See how global fandom is evolving—and how brands can engage authentically with Suzy.
Retail
Food & Beverage
AI
Consumer Insights
CPG
,
Dec 3, 2025
Feb 18, 2026
min read
Podcasts
True Blue: How Levi's remains an American original with contemporary cachet
In this episode of The Speed of Culture podcast, Matt Britton sits down with Kenny Mitchell, Global Chief Marketing Officer at Levi Strauss & Co., to unpack how Levi’s balances 170 years of history with the urgency of modern culture. Kenny shares how Levi’s marketing strategy is evolving through cultural partnerships like the Beyoncé REIMAGINE campaign, the Shaboozey Men’s Icons campaign, and the Nike Levi’s collaboration. This conversation explores how an iconic global brand stays relevant through culture-led brand growth, data, AI-powered personalization, and disciplined leadership.
AI
Marketing
Speed of Culture
,
Dec 2, 2025
Feb 18, 2026
min read
News
The Shopping Shift: Consumers Turn to AI – Not Search Engines – to Shop Smarter and Faster
A new Suzy study reveals 57% of consumers now use AI for shopping, with Gen Z adoption at 85%. Discover how AI is replacing search engines as the go-to tool for smarter holiday deal-hunting.
Retail
Market Research
CPG
AI
Food & Beverage
,
Dec 1, 2025
Feb 18, 2026
min read
Podcasts
Soft Skills: How Dale Carnegie is re-humanizing leadership for an AI world
In this episode of The Speed of Culture, host Matt Britton sits down with Christine Buscarino, Global Chief Operating Officer and Chief Marketing Officer at Dale Carnegie & Associates, to discuss how empathy and emotional intelligence at work are redefining the future of leadership in an AI-driven world. Christine shares how Dale Carnegie training continues to empower leaders to strengthen communication and trust, engage a cross-generational workforce, and create people-centric cultures that thrive through technological change. Together, they explore how the Human by Design program is helping leaders balance AI and human skills to drive sustainable leadership transformation.
Marketing
AI
,
Nov 25, 2025
Feb 18, 2026
min read
.png)
Blogs
The future of credit cards: Why the next big swipe Is all about experience
Credit cards are evolving from perks to purpose. Discover how brands like Amex, Chase, and Bilt are redefining loyalty through experience and connection.
Advertising
CPG
Retail
Food & Beverage
Finance
,
Nov 24, 2025
Nov 24, 2025
min read
Blogs
Keepin’ it real: Why human insights still matter in the age of synthetic audiences
As synthetic audiences rise, many brands are asking if human research is still necessary. The short answer? More than ever.
Advertising
Market Research
Retail
CPG
Food & Beverage
,
Nov 20, 2025
Feb 18, 2026
min read
Podcasts
From Viral Campaigns to Global Growth: Inside e.l.f.’s Brand Engine
In this episode of The Speed of Culture, host Matt Britton sits down with Laurie Lam, Chief Brand Officer at e.l.f. Beauty, to explore how the brand leads through purpose-driven growth, cultural storytelling, and community-led innovation. Laurie shares how e.l.f. Beauty became one of the most influential names in beauty marketing by listening to its community, championing inclusivity, and building creativity under pressure. From viral campaigns to global brand expansion, this conversation captures how modern beauty brands grow by staying true to purpose and pace.
Marketing
,
Nov 18, 2025
Feb 18, 2026
min read
Blogs
Brand & performance marketing: If you’re still picking sides, you’re falling behind
Suzy’s Kathy Lubner reveals why brand and performance marketing can’t work in silos—and how emotion and storytelling drive stronger conversions.
Advertising
CPG
Food & Beverage
Market Research
Retail
,
Nov 17, 2025
Feb 18, 2026
min read
Reports
The Gift Shift: Why Holiday 2025 Is All About Meaning
Unwrap Suzy’s Signals Trend Report for Holiday 2025: 3 key consumer shifts shaping how people shop, gift, and trust this season.
Market Research
,
Nov 13, 2025
Nov 24, 2025
min read
Podcasts
From Subscription to Freedom: Raina Enand on Blue Apron’s New Era of Flexible Commercea
In this episode of The Speed of Culture, host Matt Britton sits down with Raina Enand, Head of Marketing at Blue Apron, a Wonder company, to unpack the brand’s major transformation, from subscription-only meal kits to flexible, protein-forward, creator-driven food experiences. Raina shares how Blue Apron is rebuilding trust, modernising mealtime for busy households, and embracing a customer-first model that blends innovation, convenience, and creativity.
Product
Marketing
,
Nov 12, 2025
Feb 18, 2026
min read
.png)
Blogs
When retailers go all-in on AI: How brands can stand out in the new era of intelligent shopping
Discover how Suzy shows brands how to stand out as retailers go all-in on AI—pairing machine speed with human insight to stay visible and connected.
Retail
AI
Consumer Insights
CPG
Food & Beverage
,
Nov 10, 2025
Feb 18, 2026
min read
Blogs
Solving today’s biggest research challenges with Suzy’s AI-native Human Intelligence platform
Discover how Suzy’s AI-native Human Intelligence platform unifies research—making insights faster, collaboration easier, and decisions smarter for modern teams.
Market Research
,
Nov 8, 2025
Nov 10, 2025
min read
News
Matt Britton wins the Insight250 Award
Suzy CEO Matt Britton earns his third Insight250 recognition, joining an elite group of global leaders shaping the future of market research and analytics.
Advertising
AI
,
Nov 6, 2025
Feb 18, 2026
min read
.png)
Blogs
From recall to reflex: How brands can stay top-of-mind
Discover how Suzy’s Katrina Rodriguez explains the science of mental availability – why great brands move from recall to reflex and stay top-of-mind.
Retail
Food & Beverage
CPG
Media & Entertainment
Technology
,
Nov 3, 2025
Feb 18, 2026
min read
Podcasts
Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear
In this episode of The Speed of Culture, Matt Britton sits down with Eric Liedtke, CEO and Co-Founder of UNLESS Collective and Brand President of Under Armour, to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation. From his decades at Adidas to leading Under Armour’s transformation into a sustainability-driven performance brand, Eric shares how purpose, wellness, and eco-conscious design are redefining what the next era of sustainable sportswear looks like.
Product
Marketing
,
Oct 28, 2025
Feb 18, 2026
min read
Blogs
From biases to breakthroughs: How behavioral science strengthens market research
Discover how Suzy’s Jessica Lapham explains why consumer bias isn’t a flaw—it’s a feature—and how behavioral science turns it into a brand advantage.
Advertising
CPG
Consumer Insights
Finance
Market Research
,
Oct 27, 2025
Feb 18, 2026
min read
Podcasts
Purpose-Driven: How Lyft Balances Tech, Trust & Human Connection
In this episode of The Speed of Culture, Matt Britton sits down with Brian Irving, Chief Marketing Officer at Lyft, to explore Lyft’s human-first brand, the role of drivers in a two-sided marketplace, and how AI is reshaping modern marketing teams. From Lyft Silver and bike share to AV partnerships and creator strategy, Brian shares a pragmatic playbook for serving people better as riders, drivers, and employees, while building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.
Automotive
,
Oct 21, 2025
Feb 18, 2026
min read
Blogs
Beyond automation: How companies can operationalize AI for true value creation
Discover how Suzy COO Bryan Silverman explains the shift from automation to AI-driven value creation—unlocking human potential and smarter workflows.
Advertising
CPG
Retail
Food & Beverage
Market Research
,
Oct 20, 2025
Feb 18, 2026
min read
Blogs
Policy meets the pantry: How regulations are reshaping consumer expectations
This thought leadership piece by Silvia Veltcheva, Senior Director of Market Research at Suzy, explores how evolving labeling regulations and rising consumer expectations are reshaping brand accountability. It highlights the growing need for transparency, examines recent FTC and FDA updates, and illustrates how brands can use agile consumer insights to stay compliant, build trust, and avoid costly missteps. The article positions Suzy as a strategic partner that helps brands navigate this changing landscape with real-time research and smarter decision-making.
Market Research
AI
CPG
Technology
Food & Beverage
,
Oct 15, 2025
Feb 18, 2026
min read
Podcasts
Game plan: Hasbro’s strategy to reinvent its icons for a new gen
In this episode of The Speed of Culture, Matt Britton sits down with Jessica Murphy, Vice President of Global Marketing Strategy & Operations at Hasbro, to explore how play fuels connection in an increasingly digital world. Jessica unpacks the loneliness epidemic, the role of tactile and imaginative play in child development, and how Hasbro is modernizing iconic IP like My Little Pony and Peppa Pig while experimenting with AI-driven possibilities. She also shares how the toy giant is adapting its marketing playbook for YouTube, gaming, and creators, while reminding leaders why adaptability is the most critical skill in a changing marketplace.
Marketing
Product
Market Research
,
Oct 14, 2025
Feb 18, 2026
min read
.png)
Blogs
Signals: The “For You Page” for CMOs
Signals is the “For You Page” for CMOs—an always-on feed that turns numbers into narratives and answers into action, keeping leaders ahead of culture.
Advertising
CPG
Market Research
Retail
,
Oct 14, 2025
Feb 18, 2026
min read
Blogs
Democratizing insights: Why open access Is the future of agile decision-making
Discover why democratizing research access helps brands move faster, make smarter decisions, and stay aligned with today’s rapidly changing consumers.
Advertising
CPG
Media & Entertainment
Technology
Retail
,
Oct 8, 2025
Feb 18, 2026
min read
Blogs
Case Study
Live Event
News
Podcasts
Product
Reports
Webinars
Filter by tag
Advertising
Advertising
AI
AI
Automotive
Automotive
Consumer Insights
Consumer Insights
CPG
CPG
Finance
Finance
Food & Beverage
Food & Beverage
Insurance
Insurance
Marketing
Marketing
Market Research
Market Research
Media & Entertainment
Media & Entertainment
Misc
Misc
Product
Product
Qualitative Research
Qualitative Research
Retail
Retail
Speed of Culture
Speed of Culture
Technology
Technology
Travel & Hospitality
Travel & Hospitality
User Experience
User Experience
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Podcasts
Audio First: How tonies is Winning the Battle for Kids' Attention
AI
Speed of Culture
,
Jun 11, 2026
Jun 11, 2026
min read
Blogs
The Context Gap
AI
Product
Technology
,
Jun 11, 2026
Jun 11, 2026
min read
Blogs
The 3-1 Count
AI
Consumer Insights
,
Jun 10, 2026
Jun 10, 2026
min read
Blogs
New-Stalgia
AI
Market Research
Marketing
,
Jun 3, 2026
Jun 5, 2026
min read
Podcasts
From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture
Marketing
Speed of Culture
Food & Beverage
,
Jun 2, 2026
Jun 2, 2026
min read
Podcasts
Bank Shot: How Ally Is redefining finance for the digital generation
AI
Finance
Speed of Culture
Technology
,
May 26, 2026
Jun 2, 2026
min read
Blogs
Blue Dot Fever
Blue Dot Fever is collapsing arena tours as fans flock to intimate venues. Learn how brands can win in 2026's Proximity Economy before competitors do.
Market Research
AI
Media & Entertainment
,
May 22, 2026
May 21, 2026
min read
Podcasts
How ŌURA Is Using Ambient Tech to Drive Long-Term Health
ŌURA CMO Doug Sweeny joins The Speed of Culture podcast to discuss ambient tech, AI health advisors, and how quiet design is reshaping the wearables market.
Speed of Culture
AI
Technology
,
May 19, 2026
May 19, 2026
min read
Blogs
Fiction to Fact
Cord-cutting and outcome-based deals are reshaping the 2026 Upfronts. Suzy's new platform gives buyers and sellers the real-time evidence to compete.
Market Research
AI
Media & Entertainment
,
May 14, 2026
May 14, 2026
min read
No results were found.
Please review your search parameters and try again.
Spara
How does Suzy work?Book a demoTalk to sales