Stop monitoring. Start knowing.
Every day, the market tells you something important. Or a thousand things. Suzy watches your competitive landscape, cultural shifts, and category trends — and tells you what they mean for your brand before you have to ask.
Needle. Haystack. Found.
Consumer trends, cultural shifts, competitive moves — the market generates thousands of signals every day
That means the ones that matter to your brand get buried
The Signals feed surfaces the intel you need before your competition sees it coming
Every Signal has your name on it
Hyper-personalized to your brand, your category, and your goals
Tells you exactly what each trend means for you and how to capitalize on it — no guesswork required
Gets sharper and more dialed-in as you go
Warning: Signals may cause extreme inspiration
Dive deeper into any trend via chat
Share with your team to keep the energy flowing
Attach to a project to compile all your intelligence around a business objective
The old way vs the Suzy way
Traditional Trendspotting
Scattered. Slow. Generic.
Dated tools, delayed intel
- Manual scanning across dozens of sources
- Gut feel drives decision trends
- Same signals for every team
- Guessing what's next
Suzy Decision Engine
Personalized. Scored. Predictive.
Intelligence built for your brand
- One personalized Signals feed
- Scored, data-backed Signal intelligence
- Personalized to your brand and role
- You see it coming before it trends
How can I identify emerging market and consumer trends?
Identifying emerging market and consumer trends requires processing vast amounts of unstructured data — including cultural shifts, competitive moves, and consumer sentiment — to isolate meaningful Signals from noise.
Effective trend spotting relies on predictive analytics and real-time data scoring to determine the intensity and relevance of a shift before it hits the mainstream. By leveraging a centralized intelligence engine, brands can move from reactive observation to proactive strategy.
Suzy's Intelligence automates this discovery, filtering millions of data points into a personalized, actionable feed for your brand.
Filter thousands of daily signals with Suzy
Suzy identifies cultural shifts and competitive moves in real-time, filtering out irrelevant noise to surface only the trends that impact your specific category.
Score trends across four key dimensions
Using Suzy's proprietary scoring, every Signal is evaluated for intensity, industry relevance, role relevance, and potency to ensure your team prioritizes high-impact moves.
Reduce data sorting and increase deciding
Suzy's Signal Intelligence Score does the heavy lifting, allowing you to stop manual tracking and start making decisions based on the most relevant market signals.
Continuous machine learning optimization
The more you interact with the platform, the sharper Suzy gets – delivering a personalized feed that becomes more precise and predictive over time.
You have FAQs. We have answers.
Where do Signals come from? Suzy continuously monitors a broad ecosystem of information to identify emerging Signals, including 10,000+ traditional media publications, real-time feeds from major social media platforms, global patent databases, SEC, FTC, and international regulatory filings, peer-reviewed academic journals and pre-prints, and proprietary research from Suzy's consumer panel of 100M+ respondents. This breadth ensures Signals capture shifts happening across the full landscape, not just the channels you're already watching.
How are Signals personalized? Most market intelligence tools deliver signals at the industry level: broad trends that apply generically to anyone in your category. Suzy goes further. Signals are personalized at both the brand and user level, meaning the intelligence you see is tailored not just to your industry, but to your specific company and your individual role, activity, and knowledge base.
Organizational layer: Your company's industry, size, and growth stage.
Functional layer: Your department, role, and core responsibilities.
Individual layer: Your past engagement with Signals and stated preferences.
Temporal layer: Relevant timing factors like budget cycles, planning windows, and market conditions.
- How can Suzy tell what should be a Signal vs. not? Not every data point qualifies. Suzy surfaces only the changes that are meaningful, relevant, and timely for your specific context, filtering out the noise so you can focus on what moves the needle. Signals range from weak (early-stage trends just forming) to strong (established shifts already reshaping your category).
Once a potential Signal is identified, Suzy evaluates it across four key dimensions:
Intensity: How strong and fast-moving the signal is — frequency of appearance, rate of acceleration, source credibility, and breadth of spread.
- Industry Relevance: How directly it applies to your market, including adjacent and cross-industry dynamics.
- Role Relevance: How well the signal aligns with your specific responsibilities, KPIs, and decision-making authority.
- Potency: How unique and strategically valuable the intelligence is, with the highest scores going to signals competitors haven't yet acted on.
How can I take action on a Signal? There are 4 key applications of Signals:
- Chatting with Signals: You can learn more about a Signal and uncover more detail about what it means for your brand, how it ties in with your past research, and whether there are knowledge gaps you should fill before taking action.
- Starting a study based on a Signal: After chatting with a Signal, you can design and launch a study based on any knowledge gaps that need filling. Ask Suzy will create a draft using the best suited methodology (survey, monadic, MaxDiff, etc.).
- Adding Signals to projects: A great way to build out your knowledge base for a project is by adding relevant Signals. When you generate insights later, it will take into account all research data, uploaded files, chats, and added Signals.
- Creating Stories based on Signals: You can generate a Story based on a Signal — deliverables like strategy briefs, narratives, or insights decks that help you socialize learnings with your stakeholders.
See what else Suzy can do
Insight
One place to see your data and hear your consumers
Impact
Turn research into the story that moves every room