Decisions are the new deliverable

Connect your market intelligence, consumer research, and strategy.

Then get the brief, story, or business case for whatever room you're walking into.

Intelligence

Insight

See what matters to your brand with customized trend intelligence.

Sustainability Trends

Sustainable packaging goes from a niche to the norm

Consumer demand for eco-friendly packaging has crossed the tipping point — what was once a differentiator is now a baseline expectation across retail and food service categories.

How this relates to you

Shoppers are increasingly factoring packaging sustainability into purchase decisions, and brands that lag on visible eco-commitments risk losing shelf presence and brand preference to competitors who lead.

Strategic recommendation

Prioritize recyclable or compostable packaging for your top SKUs and communicate that shift visibly on-pack — the ROI comes from both acquisition and loyalty as sustainability becomes a purchase driver.

What brands are saying

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our projects. That’s a really core part of how we operate."

Kofi Amoo-Gottfried
CMO, DoorDash

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton
Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong
VP, Strategy Director, DDB

"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."

Jeremy Zavoral
Sr. Director of Innovation & Insights, Bumble Bee

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal
Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy is someone we have leaned on heavily to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson
VP, Shopper Analytics & Insights N.A., PepsiCo

"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."

Nick Graham
Global Head of Insights & Analytics, Mondelēz International

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao
Director, Strategy & Evaluation, Ad Council

Why brands turn to Suzy

Clarity

No more hunting and panic-scrolling because Suzy surfaces the personalized intel you need to move first.

Speed

Instead of taking weeks to pull together, Suzy gets you from question to validated answer to decision in minutes.

Alignment

Everyone accesses the same source of truth so you spend less time chasing alignment and more time actually getting things done.

Conviction

Suzy delivers the evidence every audience needs so you never stutter or sputter.

Solutions for every single department

Equip every brain behind your brand with insights that will help you maximize market share, shape strategy, spark creative ideas, and outsmart the competition.

Marketing & Brand

Validate and launch

Sales

Optimize and win

Product

Iterate and innovate

Insights

Explore and recommend

Experience the Speed of Culture

Podcast Highlights

Ginny McCormick
Chief Experience Officer at tonies
"We believe it's a superpower. Every great thing that you want your child to have, whether it's a skill or an emotional capability, starts with listening. It is their first skill."

Todd Kaplan
Chief Marketing Officer at Kraft Heinz North America
"You make the role, the role doesn’t make you. You’re the only person who is bringing yourself to each of the jobs that you’re in. You’re the most consistent thread to each of them."

Andrea Brimmer
Chief Marketing and Public Relations Officer at Ally Financial
"We pledged that for every dollar we spent in men's sports media, we'd match that dollar-for-dollar in women's sports. A couple of weeks ago, we hit our 50/50 pledge a year early."

Doug Sweeny
Chief Marketing Officer, ŌURA
"We're a translation device, essentially, for your body...that you can use to create action and make changes."

Allison Stransky
Chief Marketing Officer, Samsung Electronics America
"You want, as a customer, to make sure that the brands you're interacting with know you."

Check out our latest content

Podcasts

Audio First: How tonies is Winning the Battle for Kids' Attention

In this episode of The Speed of Culture podcast, Ginny McCormick, Chief Experience Officer at tonies, joins Matt Britton to explore the delicate balance of technology in the modern household and how tonies is pioneering a new category of screen-free entertainment.

The Context Gap

Suzy's knowledge base lets teams load their institutional context, like audience frameworks, competitive positioning, research archives, directly into the platform so every output reflects how your team works, without rebuilding from scratch each time.

The 3-1 Count

Ed Petrone uses a baseball analogy to argue that modern businesses need a "decision engine" like Suzy that consolidates fragmented data, AI, and real consumer feedback into role-specific insights — giving teams the conviction to act decisively rather than hesitate under pressure.